Your Small Business Website Needs Google Analytics, and Here’s How to Get Started

Why does your small business website need Google Analytics?

Knowledge is power, and Google Analytics gives you all of the knowledge you need to understand your website’s success.

Analytics shows you where your visitors come from, how they got to your site, the actions that they took while on your site, and so much more. All of this information is useful for creating marketing campaigns, pay-per-click campaigns, accessing the success of social media campaigns, and testing SEO campaigns… to name only a few benefits. Essentially, Google Analytics helps small business owners get to know their audience and their potential customers.

Plus, it’s free. You can’t beat free.

How to get started with Google Analytics

Firing up Google Analytics isn’t as simple as just signing up for an account. The process is easy enough, but there are a few steps you’ll need to take before Google starts curating your metrics.

Signing up for an account is the first step, but you’ll also need to install a tracking code on your website. Google details the process thoroughly in its Getting Started Guide, so give that a read.

Important metrics to understand

Monitoring your website’s analytics won’t do much good if analyzing the metrics feels like reading Latin. You can create custom reports for nearly every metric imaginable, but here are a few numbers to pay attention to

There’s no reason not to use Google Analytics

Google Analytics can truly be the foundation of a successful online marketing plan. There are plenty of experts who know the metrics and their consequences inside and out, but even casual users can glean plenty of useful data from Analytics.